If your content is not getting the visibility it deserves then it definitely means that there is a lot more for you just to get some viewers on your Instagram account. One lingering question of most internet marketer is why do people unfollow me on Instagram? There could be tons of reasons as to why you are putting the same amount of effort as other marketers do but you don’t get the results that you expect.
Poor Quality Media
Keep in mind that we are living in the era where people love to zoom in just to see the beautiful details of the pictures. Gone are the days when blurry photos were acceptable because they don’t make a cut anymore. It is quite possible that you are taking beautiful shots of scenery or different subjects but you are not getting automatic likes and shares on Instagram solely because your pictures are not up to the standards.
When you use social media networks you need to make sure that your video and image quality is up to par. For example if you are uploading a promotional video on a product you must shoot it with the best lense that can catch all the details. Moreover, you need to put efforts into making the voiceover as professional as you can. Not only that, you also need to put efforts into enhancing the quality of pixels so people can view it clearly through their different devices such as smartphones, tablets and laptops. Your media must appear nice, smooth and high definition on all devices of the modern times. If you keep uploading poor quality videos and photos people will unfollow you.
Boring Content and Videos
Instead of posting just anything that comes to your mind you must preplan your posts for the day. Write some creative script for a video by picking a topic of interest that most people like. Don’t go around making a video or photo on boring topics because people love gossip. If you look around you will notice that news media is always trendy at all times because they add seasoning and spices to their stories. Likewise if you have got something very entertaining to share you need to use a script for it and present it in such a manner that people can find it to be interesting. You would never want to watch horror stories without any jump scares, right? Why would you expect your followers to engage with the video that contains no content of their choice. Do some research and create content that can manage to grab as many viewers as possible.
Bombarding Posts
People unfollow you when you post too many posts in one day. Instead of bombarding your accounts with tons of photos, imagery, and videos, you can just post one good image a day. Play around with the posts to analyze what kind of content is getting most views and exposures. Uploading too many useless posts with any prospective content will make you look like a scammer who is not up to any good but just using social networks to get some attention.Therefore, it is pivotal that you use your time productively in creating the posts that are good enough in getting enough views. One post with a good message or useful content is more than 100 posts that have no content or value whatsoever.
Throwing Emotions
We all have been through those times when we feel like posting a goodbye message on social media to tell everyone that we want to go away for a while because of personal reasons. It could be stress, depression and anxiety. You and I know that it never happens for real that we leave our social accounts behind with the intention of never coming back. It’s all about mood that changes with time. If you are going through a hard time, you needn’t post anything on your social account. Let’s say you have 300k users and you are simply writing a goodbye message out of sadness, it will make many people unfollow you. Nobody loves to have to deal with sad, frustrated and mournful people. You should keep your personal affairs to yourself and stay away from all the networks as long as it takes for you to get back to your normal life. Besides,sharing anything with hundreds of people is not worth it because they cannot do anything and additionally it will just stirr up rumors. People will write comments on your posts and to be honest some of those comments might not be very friendly and easy to digest for you.
Irregular Posts and Inactivity
Almost everyone who is using Instagram for personal or business promotion will agree on the fact that there should be a pattern in which the posts must be uploaded on Instagram.Analysing the statics of visitors after uploading video and photo content helps you determine as what time is the best for sharing whatever you have in your hands for your customers, viewers and friends. It is that you need to figure out what will work best for your region, area, and country as far as time is concerned. And you can determine all the details by using the in depth analytics of reports.
To get any success in Instagram marketing for any sort of business you must post daily at a certain time. People may start to unfollow you when they notice that your account is inactive or does not have enough valuable content for them to feel entertained. So it is very important that you devote some time to your Instagram account and post something entertaining for your viewers or customers.