The casino industry on the internet is booming. Now that there will also be regulations in Japan in the future, it is even more important to assert oneself against the competition. Prizes, bonuses, or offers don’t help in the long run, however, because organisation is practically the Holy Grail. Online casinos are improving quasi constantly and those who want to get their own business on track should know what actually matters. This website highlights the top casinos online Microgaming マイクロゲーミング and shows their advantages.
Casino offers and sports betting merge
Experienced players know it just as well as site operators: online casinos and sports betting have long belonged together. From the operator’s point of view, this is positive, because if operator A stands behind offers X and Y, he at least wants to combine them. The problem is that the target group often thinks differently:
- Purists – for “true” sports betting fans or “true” casino visitors, the respective other forms of gambling are a no-go. They may accept the reference in the menu to the casino or the sports betting area, but they do not want to see horse racing or football betting among poker and co.
- Newcomers – very integratively designed sites can be problematic for real gambling newcomers from both areas. Site operators have to think ahead: How does someone who searches for sports betting on Google react when he arrives at a site that offers sports betting and slot machine games? Is he in the right place? At this point, it must never be assumed that the consumer assumes that a provider could offer both areas. As a rule, the customer expects a professional provider – i.e. one that really offers what was previously searched for via Google.
It always makes sense to have a landing page or even a start page that does not set any priorities. Depending on the provider, it currently looks like it is obvious who is behind it, but the player chooses on the landing page himself whether he wants to play sports betting, slot games or poker. Other providers, such as Betway, use a start page that does not point in any particular direction. The player selects here via the clearly visible menu whether he wants to use the casino, sports, e-sports, live casino, or Vegas.
Open-minded players, beginners, and also purists must therefore be intercepted in equal measure. This is the job of the IT and programming behind the site.
Larger game offer and coordinated bonuses: optimal use of resources for customer loyalty
Another topic is the range of games. Since there is no real spatial restriction in this respect – in contrast to conventional casinos – online gamblers naturally expect an enormous offer. Certainly, live tables may be limited, but few players are likely to let it pass if there are only fifty slots. However, a large offer poses new challenges in terms of organisation:
- Promoting the offer – for professionals, it may be fine to simply talk about “over 500 slots”. However, beginners and those entering an online casino for the first time know little to do with the statement. It makes sense to list the slot games in the overview. With a large number, this is of course not possible by name, but subcategories could be created here. It is important that newcomers can easily find out whether their games are included.
- Live games – if these are not directly integrated into the casino, an extra sub-category must be created for them. Newcomers in particular will be disappointed if they search for live roulette in the casino and only find virtual variants. If there are restrictions, these must also be declared.
Bonuses also play an important role. Of course, the new customer bonus is particularly important, because it entice players to sign up. Many players have become desensitised and automatically pay attention to the “small print” of bonus offers. A simple bonus without complications is therefore the most attractive. But what about once players are customers? An overview:
- Loyalty bonus – everyone knows this problem from their own lives. The old contract runs and runs, but new customers get better and better offers. So that your own customers don’t jump ship, you should always offer something to your existing customers. A bonus, free spins, but also special game offers or competitions are possible.
- Promotions – some providers go and raffle off concert tickets or tickets to national team games among existing customers – often even at World Cup or European Championship times. Such highlights naturally bind customers, especially if they are events for which tickets are difficult to obtain in the normal way.
In terms of organisation, everything must go hand in hand in this area. It is not enough for the customer service department to have an idea, because the IT and support departments must also implement this idea. In addition, of course, care must be taken to ensure that everything runs correctly during the promotions and that no one is forgotten or excluded.
If existing customers are invited to test special games, to be on the safe side, it should be communicated in advance that it is a beta phase. In general, it is important to always test new games in the beta process, as in most cases not everything works yet. But the beta phase also serves the purpose of customer loyalty. If players are selected for it, they are taking part in something special, although they are of course only the test environment from IT’s point of view. Nevertheless, it is something special to be able to play a game before everyone else. This tool is the perfect route of any organisation and covers all areas.
Conclusion – a simple casino is not enough
Of course, it is important that an online casino is just as accessible on the laptop as it is on the smartphone. But without a proper organisation in the background, mobile websites and apps are just a drop in the ocean. It is more important to pick up all types of players, starting with the absolute purist who does not tolerate anything else except “his” game, to the beginner who first wants to see what is actually available. Once these customers have been won, whether with bonuses or not, it is important to keep them. This can only be done by renewing and expanding the offer, but also by offering special highlights. What must never be forgotten is the role of customer support: If it is excellent, players will overlook some problems – after all, they feel they are in good hands and well looked after.