Your domain name is a marketing essential like SEO, content marketing, social media and the other imperative building blocks to a successful website. Therefore, if you have a domain name (aka web address) that is clunky and long winded then it might be time for a change.
Say you have run a fruit and veg supply company called “Gorgeous Greens Fruit & Vegetables” for 15 years and made your website around 2009. You may have chosen the full “www.gorgeousgreensfruitsandvegetables.com.au” at the time but is it still really serving your purpose?
You and your clients could have it so much easier with the simple www.gorgeousgreens.com.au”.
After all, it’s likely your business objectives have changed or that it’s already well-established and you don’t need to inform your prospects of everything that can be found in your business title.
Therefore, when you buy domain name, it’s important to remember that they are, in fact, malleable, and can be switched up to meet your business interests as they stand now in 2024 and beyond.
Here is how to go about doing it:
- Start by switching to a reputable host
A top-tier hosting provider will ensure that your web address change goes smoothly. They have the skills, experience and processes to ensure that any web address change you would like to make goes off without a hitch. Therefore, the first thing to do when it comes to changing your web address is to contact one of these legendary companies who have the game down pat.
- They can change it through WordPress
Your provider will make it easy if you choose to have a new website built through WordPress (or if you have a pre-existing WordPress website). It’s not the most difficult process, but your new host will make it that much easier for you. They will undergo the backend process that is required to change your WordPress web address so that you can kick back and relax without having to think about it yourself!
- They will implement other advantages in the process
Your host will make changing your web address easy but they will also implement a range of positive updates for your website.
These may include:
- Business-specific email: Does your Gorgeous Greens business have a generic Gmail “gorgeousgreens@gmail.com”? Sorry to say, but this doesn’t look very professional! Instead, your hosts will implement a stylishly new email address that will include your name and the business name i.e. jack@gorgeousgreens.com.au.
- Security updates: Changing your web address doesn’t have to stick to changing your web address – you can also update your security system in the process to ensure that the net’s nefarious characters are kept at bay. Your host can switch your site from HTTP to HTTPS – a security update that is imperative for small businesses in 2024 and beyond.
- Update Google Search Console: Updating your web address isn’t just about changing it in the search bar – you also need to update the address in the Google Search Console. This can be a little tricky for digital novices and therefore it’s a good idea to leave it to your hosting providers!
As you can see, there is a bit that goes into ensuring your web address is properly updated. It might be time to take the plunge, to reinvigorate a tired and long winded address that is only holding your site back in 2024. It’s always best to enlist the pros to help you do it with ease.