In professional sales areas, ads are the most crucial sampling that can exist in the industry. Advertising the product is to make customers aware of its availability, aware of the product’s existence in question. Read the article about Reasons to invest in real estate portals.
In real estate marketing, this attitude is highly valid, where the sellers are the brokers, the products are the real estate, and the customers are the people looking for a new home. A realtor needs to advertise what he is working on, especially on high credibility and good results portals. A very common question in this field is whether the realtor should have a personal website or advertise on a real estate portal and if they have both, which is the most important.
We decided to create a text to show the reasons for investing in real estate portals. And from that, get an idea that having a personal website is very good for a career, but nothing gives such good leverage in a broker’s life than doing ads for your properties on this type of website.
Ease and economy
As we talked about earlier, having a personal website is relevant. It is a place where your work is, your thing, with a little more history and properties that have already been sold, with customer testimonials and other information. But there’s nothing better for a great customer search and portfolio optimization than a real estate portal. In addition to being a place with more fame and search, it is also a place that already offers you all the tools you need to advertise, facilitating qualification. Apart from the economy, and to have the same success as a real estate portal, the advertising expense would be huge.
great reach to the Audience
This is indisputable, the power of reach that a real estate portal has. Even from what we said before, his fame and spending on Google advertising, for example, already makes it attractive to invest and advertise in real estate portals.
Of course, it is a matter of opinion, which changes from broker to broker and what he seeks for his career. But, for these reasons, we try to show a view about real estate portals and their great help for the broker, client, and the market.
titles to use in your real estate listings
Titles are a great magnet to attract the customer and, therefore, they need to be very attractive.
Many factors influence this, in particular the images.
I usually say here that “photo attracts, photo sells,” and that’s why you need to dedicate yourself to the photos of your real estate listings.
But, in addition to the photo, the property description makes up a good and attractive real estate ad.
There is a technique called Copywriting that contributes a lot to attract the reader/customer to your product.
This is a persuasive writing process that is widely used in marketing and sales and used in your real estate ads.
You don’t need to become a Copywriting expert to create good headlines for your ads. Just put some copywriting tips into practice.
suggested real estate ad titles
- Opportunity: house with three suites for sale
- Exchange accepted: fit two beds.
- Priced below market: the place with 300 m²
- Easy payment: fit two beds. Complete leisure
- Toledo site with pool for weekends
- Room in the commercial center
- For family: 4-bed house. Swimming pool and barbecue.
- Vista Mar: dream apartment with three suites
What do these ads have in common?
In time, the property price always has another field to fill in, so it appears in the ad anyway and doesn’t necessarily need to be in the title.
All in all, this can be a good rule of thumb to follow when creating your real estate listings.
Why Ads for Your Real Estate
Internet searches have already become a recurrent habit for a large part of the population. After all, they are the most practical and fastest way to get information, compare conditions and find good deals on real estate listing sites. Thus, the vertiginous growth of real estate portals is not a surprise to anyone.
This is why online ads are so important. Through this disclosure, it is possible to attract potential customers and leverage real estate sales. However, to be effective and reach the target audience, it is necessary to observe some rules. Now check out some handy tips for creating powerful online ads.
Title
The headline is significant and acts as a sort of gimmick for the ad, but that doesn’t mean it needs to be extremely long. Ideally, it should be brief and, at the same time, contain basic clarifications about the property. In addition, it is essential to mention the central differential of the project.
Location
Location is one of the selection criteria most used by those looking for a property. Therefore, the advertisement must present the complete address and indicate the positive points of the region, citing the ease of access to supermarkets, schools and universities, shopping malls, subway stations, and service centers.
General information
After elucidating the property’s location very well, it’s time to give a meticulous description, as this is one more way to make the online advertisement even more attractive. Items such as the number of bedrooms, size, the presence of a leisure area, and parking spaces, for example, need to be mentioned.
Social networks
After posting the ad on the real estate website and in other classifieds, you need to share it on social media, such as on the real estate page and the brokers’ profiles. Thus, the relationship with customers is strengthened. These networks are important these days, and using them wisely improves your chances of making a good sale.
By following these tips, it’s easier to create online ads that really can generate excitement and move your sales, making better use of all the potential that real estate listing sites offer these days.