Animated videos are short rounded videos commonly used to describe a product or service simply and creatively. Even they are under 1-minute length and allow a product or service to reveal its unique personality through custom illustration, effects, and animation styles. Animated videos are bridges on different industries from financial sector real estate to digital marketing health care etc. Hence if you would prefer animated videos to promote your brand, it makes you become successful and appears very helpful to reach the targeted audience.
Every coin has two sides, before going with animated videos, you must know what is its brighter side and what is its darker one. Let’s go through them one by one.
Pros of Animated Explainer Videos
1.Engaging and interesting
As I told you that video content is very engaging particularly animated ones. The audience likes to watch animated videos because animated videos visualize your Idea, your thoughts, your emotions in a very beautiful graphical way, so you can’t doubt the engagement of an animated video. Try it yourself, how do you feel when you see an animated TV advertisement?
2. Cost-effective
Believe it or not, animated videos are cost-effective and you can afford them very easily. You can make one on your own, it only requires some animation skills so it would be very helpful for you to express your ideas, your thoughts, your creation through an animated video because it can maximize your audience and can minimize your efforts.
Many video production companies like us, Essence Studios can create your animated video at an affordable rate. You can visit our site for the best results.
3. Useful for Marketing
An animated video can be a great tool for marketing. You can also read our article in which we told you about how animated videos can help you in digital marketing. So, you can embed your animated video on your website only by spending one time on an animated video production company. You can get a highly incredible animated video that is effective in creating an impact emotionally, creatively, and efficiently.
4. They can be viral
Being viral and being shareable are two same things but the difference is the number of shares. So you can create a video that is enjoyable, interesting, funny, creative, and informative at the same time so that people will ultimately be forced to share your video. Make sure that the platform on which you are choosing to share a video is easily shareable. People usually share a video with their friends when they find it interesting and enjoyable.
5. Mobile friendly
Most people use social media on their mobile phones. So, being mobile-friendly is so much important in today’s generation and if your content is not mobile-friendly then you are likely to lose 60 to 70% of your audience. Animated videos are very mobile-friendly and desktop-friendly too. They can be played on any device and at any time.
Cons of Animated Explainer Videos
1. May does not work well with serious messages.
If you want your audience or viewers to become emotionally attached with serious messages, then it can appear somewhere complex to you because animated explainer videos do a great job of pleasing and motivating viewers with their realistic graphics, live-action videos, characters, and images, but if you want to illustrate a serious social issue or some other significant problem it will not that much effective to the viewers. Even a horror story might appear funny if you picture it in an animated film.
2. The absence of people
As we know that animated explainer videos are totally made with characters and graphics. But, if we talk about in the sense of the advertisement that features positive feelings, family values, or affection, if these things can be filmed in live-action rather than Explainer videos it is very easy to people to connect with. However, telling true stories and recording product testimonials is much more effective in a live-action style rather than an animated explainer video. If you want to add people’s reviews about your brand in your video then an animated video won’t work in creating a real emotion.
3. Difficult to demonstrate how the product works
Through animated explainer videos, we can showcase our product and services in an understanding way. But, it is difficult to demonstrate the product’s functionality and uses in a compelling manner. If you want to show how your product works in reality then you must have to shot a live-action video rather than an animated one.
So, this was all about this blog, everything has a darker side, it’s upon us on which we are focusing. If you need any help from our company The ESSENCE STUDIOS, please