The cosmetic industry is huge, with new names and brands popping up daily. Everyone is either part of or trying to become a part of the cosmetic industry, from celebrities to big brands. In 2021, the revenue from the cosmetic industry was estimated at a whopping 80.74 billion U.S. dollars globally.
While a lucrative investment, due to the excessive competition, it can be difficult to make any cosmetic brand stand out from the rest. It is currently estimated that advertising in the beauty products and personal luxury categories worldwide will reach 7.7 billion USD in 2022. These numbers are shocking but also reflective of how essential marketing is in this industry.
While there are thousands of ways you can market your cosmetic store, we have created a list of 5 marketing techniques you must incorporate into your strategy to see a surge in customers.
5 best marketing techniques
- Use slideshows wisely
Slideshows can be a very useful tool to display multiple brands, products, and other information quickly and smoothly. A slideshow displaying your best-selling products used by different people or the best brands in your store can be posted on your social media or played around your store.
A slideshow can be rather versatile as it can display reviews of the products alongside their pictures and details and constantly change, which is bound to grab attention. If you don’t have a slideshow in mind, you can use a custom slideshow maker to get you started.
- Use social media strategically
Social media is every marketer’s dream tool. It is cost-effective, easy to use, and reaches large audiences. If used right, it can be one of your biggest assets. From posting polls to see which products are customer favorites to creating filters to allow customers to use your products virtually, creating hashtags, and having ad campaigns for new products, you can do it all on social media platforms. You can also have giveaways and contests to make followers more interested.
These methods allow you to receive customer feedback and increase engagement with customers. Make sure you post interesting content regularly and actively respond to all online queries.
- Feature your customers to show real-life use
There is no better way to advertise a product than by showing its practical and real use. While models
You must be at your marketing A-game before your store opening, an upcoming event, or a holiday sale.
These events tend to bring around the most customers, which is why you need to advertise them as much as possible. You must do everything from social media countdowns and flyers before the event to sending out email reminders to have in-store displays about it.
You can even collaborate with beauty influencers and send out special packages for them to use and post about. If it’s a product or brand launch, you can send these creators some products to get their audience’s eyes on them before the big day.
You can also invite influencers to a store opening or on sale days to promote your business online and provide them with special coupons or links that their followers can use for discounts.
- Use in-store digital signage to grab customer attention
In-store digital signage is advertisements and signs on screens and projectors. These can be used to display a list of your brands and products, show photos of your products, or promote upcoming events.
However, you can take these a step ahead to engage with customers more. If you have touch screens, you can use these signs to display quizzes that customers can take to find which products suit them best. You can also use them to have virtual try-on for certain beauty products if testers are unavailable or a customer does not want to use them.
There are endless possibilities for digital signage content; it is only a matter of what you want to use and your goal.
Conclusion
The cosmetic industry relies heavily on marketing and showing off its products. Whether you are a small business or a big one, employing these techniques is bound to get more eyes on you. Use these tools strategically and create content that catches the customer’s eye. These are simple, tried, tested, and effective tools that you should incorporate into your business.