It’s no shocker that for many businesses, Instagram has become the biggest marketing tool out there. Tons of brands and labels use Instagram to promote or influence their followers into purchasing their product or service. And now, the most powerful feature on the platform is Instagram stories.
However, in order to use Instagram stories to it’s fullest potential, you need to learn how to use all the other features it comes with—gifs, polls, quizzes, but mostly stickers! And today, you’ll be learning how to make Instagram stickers to help you make your stories as engaging as possible!
What are Instagram Stickers?
What exactly are Instagram stickers? When you post a video or a photo on your Instagram stories, you can add stickers to your post to make it more attractive or more creative. Stickers are mini graphics meant to add more character, excitement, and a fun element to your post.
Adding stickers will make your stories more interesting, leading to a lot more engagement and awareness. This, in turn, will broaden your audience.
Different Types of Stickers
What stickers should you add to your stories? Well, if you’ve already taken the time to scroll through the sticker gallery, then you’ll know that there are TONS to choose from. And, there are always new stickers added to the gallery. Here are a few examples of the stickers you can use.
Donation Stickers
Donation stickers are a great way to draw awareness and motivate people to donate for a better cause. With a simple click, your viewers and followers can help you raise money and support your cause!
Quiz Stickers
Quiz stickers are a fun way to interact with your followers. It lets you post multiple-choice questions onto your stories, testing your viewers’ knowledge on whatever you want.
Countdown Stickers
You can use countdown stickers to literally count down the months, days, hours, and minutes for any upcoming events—such as the release of a new product or an important sale. You can customize the sticker by adding your own name, color, and time.
Question Stickers
Another great sticker that allows you to interact with your audience is question stickers. You can use these stickers to personally ask your followers any question you want, such as their opinion on your new product or for helpful feedback to improve your business. Or, if you want to get personal, you can post the famous “ask me anything” question to give your viewers the chance to feel closer to you.
Music Stickers
Music seems to make everything better, right? Luckily, there’s a music sticker that allows you to add any song to your story post. It’s a creative way to get your followers hooked onto your profile. You can even use the lyric feature that comes with the sticker!
Poll Stickers
If you’re looking to get votes on your product or service, then poll stickers are for you. Poll stickers give you the chance to write out your own question and gather votes on the most popular answer. Many brands use this option to get ideas of what people want when it comes to designing a product.
Location Stickers
The name says it all. Location stickers let you share where you are or where your company is based. It can be useful when it comes to improving awareness.
Hashtag Stickers
Hashtags play an important role in the algorithm of social media, and you can gain a lot of engagement if you use the right ones. For example, you can promote your own company’s hashtag and get your followers to explore it by clicking on the sticker! Neat, huh?
Time and Weather Stickers
These stickers are meant to make your posts more personal rather than seek interaction or promote your brand. You can add the time and weather to make your story posts more relevant to your users.
Selfie Stickers
These are probably the funniest type of stickers out of the entire bunch. You can basically create a sticker using a selfie of your choice! These stickers can change the way you introduce your stories and make them more personal.
Improving Engagement with Stickers
As mentioned above, stickers help your story posts stand out. The content you create can become even more original and authentic with the use of the right stickers. Yet, if you really want to use stickers to their fullest potential, you should know which sticker to use and when.
Test Them Out and Learn
You don’t have to overanalyze which sticker to use each time you post a story. Unlike the photos you post onto your profile, Instagram stories don’t have to be perfect. So, experiment with each sticker and see which one gains more engagement and which one is more enjoyable for your followers.
Use Your Creativity
Using Instagram stickers gives you the chance to show off your creative side. If you’re stuck on an idea or are struggling to post something, scrolling through the sticker gallery can give you inspiration. A simple sticker can add all the creativity your post needs to attract your followers.
Get in the Mind of Your Followers
You want to create posts that your followers enjoy. Aside from asking them directly what they would like to see from you, try to view your stories as if you were a follower yourself. Ask yourself, “what would I like to see from this brand?”
How to Make Instagram Stickers—Explained
Instagram can be a powerful tool, but only if you know how to use every tool it has to offer. Now that you know how to how to make Instagram stickers as well as use them, you’re one step closer to growing your audience! And if you want more helpful social media tips, check out our other blog posts!