One of the important things in today’s world if you own a business, or you are an artist or entrepreneur, you need to know how to brand yourself? Whether you are an individual who wants to promote himself or have a small business that needs to be marketed well, you must know the basics of promoting yourself on social media handles. Today Instagram is the leading platform when it comes to branding and connecting with young minds. A picture speaks for itself and is louder than action, therefore, Instagram has been an important platform to connect with people. If you are a girl and you are interested in creating your personal brand profile on insta then you must always start with unique and catchy instagram names for girls and if you are a boy you can search for a name that speaks about your work. In this article, we will tell you about the basics of branding yourself on Instagram.
Write Unique Bio
Here’s the game, when people will visit your Instagram profile they want to know about you before deciding it is worth following or not. In such a case, you have only 10 seconds to get clicked in their head and hence you need to write your bio in a much more creative way. You have to mention who you are, what you do and why should they follow you. When they get it and those pictures communicate to you they will definitely follow your profile.
Define Your Highlights
There are highlights available for your Instagram profile, in these highlights you can show your day to day work. These highlights by the name themselves suggest what are things you want them to take quick notice of. Also, you have categories you can bifurcate them using these highlights.
Use Hashtags
This is one of the most important aspects of branding your Instagram account. When you use hashtags correctly relevant to your brand, people will start noticing you because of those hashtags and your post will come up whenever anyone searches for them or follows such hashtags. You can even use SEO tools to figure out relevant hashtags for your brand. You have seen certain brands use too many hashtags on their posts which is always not good as too many hashtags will be disregarded by the algorithm.
Use Attractive Pictures
Pictures speak louder than words and so when you put the best colourful pictures on your insta account with variations, people will follow even without checking who you are. You need to keep pictures about different topics not just sticking to your core products. Sometimes you need to put content that’s not relevant to your profile but to break the monotony of your profile offering.
Use Ad Tools
Instagram provides tools to help you promote your content. When you want your content to reach better and more people, you need to boost your post via an ad tool or promote your account so that maximum engagement and people can be connected to your account.
Rest, if you follow these points thorough and properly, you will see the changes in your brand building and performance.