Several years ago, shopping was not possible without stepping out of your house. With the advent of the Internet, life has become convenient to a great extent. Owing to the comfort online shopping and eCommerce stores offer, more and more people now buy everything online. Read the article about Differences & Importance Between eCommerce and mCommerce.
As far as online shopping is considered, two buzzwords are used more often, eCommerce and mCommerce. There are some significant differences between the two, which sets them apart. eCommerce refers to the practice of buying and selling things online, and the entire process is carried out over the Internet.
On the contrary, mCommerce is an expanded version of eCommerce, though the transactions are carried out by mobile devices only.
Let us know more about the two!
What is eCommerce?
eCommerce refers to the buying and selling of goods online. The end-users hand over money in exchange for the required information to achieve sales. This process is also known as electronic commerce or internet commerce. eCommerce website development services will help you obtain the maximum benefits of this concept.
There prevail several different kinds of eCommerce practices and all of them operate according to different modules. Let us know more about them.
Types of eCommerce
- Business to Consumer (i.e B2C)
The B2C eCommerce business model is one of the most common models that businesses have adopted. This model indicates that the transaction takes place between a business and an end-consumer.
- Business to business (i.e B2B)
The B2B eCommerce model refers to the process where a business markets goods and services to another business. This model is not consumer-facing and it includes goods such as programs, raw materials, products, etc.
- Direct to Consumer (i.e D2C)
It is one of the latest eCommerce models, and this model’s drift is constantly changing. The D2C model refers to a process where products are marketed directly to the end-users without reaching out to distributors, retailers, or merchants.
- Consumer to Consumer (i.e C2C)
This is a very simple eCommerce model where a good or service is sold to another consumer. Such sales are done on platforms like eBay, fiver, etc.
- Consumer to Business (i.e C2B)
This model refers to the sales transactions where goods and services are sold to a business group by consumers. It includes artists, influencers, independent writers, etc.
What is mCommerce?
Mobile Commerce is also named eCommerce and it refers to the sales that take place through mobile devices, including a tab, mobile phone, or even a portable smartwatch device. eCommerce is considered as one of the most ensuing phases of eCommerce since it offers convenience over everything else. If looking to start a business based on this concept, hire a mobile app development company.
Though it is not only limited to this concept, it extends beyond as well. eCommerce has helped develop several new businesses and has also enhanced the ones that were already existing.
How Did mCommerce Become So Popular?
With the increase of mobile devices, the trend of eCommerce has grown tremendously. The tendency for consumers has increased as well to use multiple screens. That said, consumers monitor their social media sites quite often, even while watching TV, working on a laptop, etc.
One of the elements that people often adore is dispensing with the stuff they have bought recently. This offers a wide scope of organized advertising on social media. If you can think of how to obtain the benefits offered by this concept, your business will be in a good position in the years to come. Hire a professional mobile app development company to help you make the most of this industry.
Now that we are aware of the two concepts, we know that both are different.
Difference Between eCommerce vs. mCommerce
Though the objectives and purpose of both models are identical, there are some significant differences between the two. Let us run down through some of the differences between the two to have more clarity on the concepts.
- Mobility
Since mobile devices are portable enough to be carried anywhere, the concept of mCommerce is much wider than that of eCommerce. Retail sales can reach target consumers easily wherever they are found, and it allows the opportunity of reaching a wider audience in just a few clicks.
- Security
When it comes to eCommerce the transactions are usually carried out commonly with the help of credit cards. Users are still hesitant about sharing their credit card number or other details over the Internet, but they can rely on the transactions of authorized sites. Additionally, mCommerce has several other security features to ensure reliability and it includes retina scans, biometric authentication, fingerprints, and facial recognition.
- Location Tracking
With the help of location tracking systems mCommerce vs eCommerce divergence between the two can be spelled out. There is a limited trace of place with the electronic commerce concept and the use of non-portable devices. On the contrary, mobile commerce tracks and recognises users’ location with the help of GPS or Wi-Fi among others.
- Push Notifications
eCommerce websites cannot send push notifications to all consumers since the transactions are carried out through different means. On the contrary, mCommerce businesses enjoy the ease of sending push notifications on end-users mobile devices. This helps them keep their consumers updated with their business’s latest offers and promotions.
- More Versatility
The exercises or transactions in eCommerce typically take place through various devices, including desktop, laptop, mobile, etc. The user will have to commute to a particular spot to carry out the desired transaction.
On the contrary, mCommerce includes only the use of mobile devices to conduct sales anywhere and whenever. Mobile devices offer the convenience of accessing the Internet only in a few taps.
- Beneficial Transactions
The concept of mobile commerce helps people carry out the required transactions from anywhere with the help of internet connectivity. The transactions are carried out through smartphone devices with the help of a few clicks. On the contrary, eCommerce required a computer with internet connection to carry out the transactions.
Final Words
Technology has had a great influence on everyday lives, and this has leveraged the concept of eCommerce and mCommerce to a great extent. eCommerce development services can help your business make the most of the internet shopping world. Both the technologies will provide incredible benefits to your business, and the future will be fabulous. They are here to stay, and this is just the right time to get started.
Author Bio:Arjun Solanki is a Business Growth Strategist at a Leading Software Development Company. He has experience in developing and executing digital strategies for large global brands in a variety of business verticals. Apart from working on a long-lasting relationship with customers and boosting business revenue, he is also interested in sharing my knowledge on various technologies and its influence on businesses through effective blog posts and article writing.