Spending on digital advertising went up by 12% in 2020 — in the middle of a pandemic.
But now that the world is opening back up, does it still make sense to focus on digital ads? People are back out at festivals and restaurants and are ready to be seen.
Physical merchandise like t-shirts is the perfect way to get the word out about your business, organization, or event.
Old myths based on old technology may make custom gear seem unapproachable. However, screen-printed t-shirts are easier to get right than you might think.
Here are some myths that you may have heard about these custom printed t-shirts and why you should not believe the hype.
Screen Printing Is for Shirts Only
Screen printed t-shirts might be the most popular choice, but they are far from the only option. You can print other clothes like sweatpants and jackets. But the apparel industry isn’t the only one benefitting from screen printing, either.
One popular option is to screen print duffel bags, tote bags, or drawstring bags. Screen-printed bags are great for logos or interesting art designs. From bags to carry sports gear to eco-friendly grocery bags, there is something for everyone.
There are also professional options for every type of business. If you own a restaurant, you can have custom aprons for your staff screen printed. If you head to trade shows and conferences, you can screen print a banner with your company logo for attention.
Shirts With Screen Printing Will Crack or Fade
This myth probably stems from screen printing techniques used decades ago. Why would you want to order gear that will deteriorate with use? Fortunately, current technology has made cracking and fading of designs a problem of the past.
New techniques, tools, and paint ingredients have significantly improved the quality of screen-printed clothing. When you order custom screen printed items now, you can be confident that they’ll last.
Custom Printed T-Shirts Are Expensive
Thanks to technology, custom gear is less expensive as well. Improved techniques mean the process isn’t as difficult, making the overall cost go down.
Working with local screen printers can also help keep costs low as they can work with you to get exactly what you need. You won’t be throwing money away when you can get your order right the first time.
Discover more on how working with local companies can benefit your wallet and the final result of your screen printing order.
Screen Printing Doesn’t Work on Dark Fabrics
Long gone are the days of screen printing only on white t-shirts. Advanced techniques and materials mean you can now get a clear image of your design on any color fabric.
Just because you can, doesn’t always mean you should though. When you work with a local screen printer, they will be knowledgeable about the garment industry. They can help you match your design to fabric to ensure that your design looks good and draws attention.
Getting Custom Apparel Takes Too Long
Do you need custom shirts for an upcoming event with a tight deadline? The right screen printer will take great care to ensure your design comes out right. But that doesn’t mean you’ll need to wait too long for your custom screen-printed gear.
Cutting-edge technology makes the process quicker than ever. Technology isn’t the only key to a quick process, however. When you work with professional screen printers, their experience will help them print your items quickly with precision.
Screen Printing Is Limited to Bulk Orders
Large, bulk orders are another myth rooted in the past. When screen printing was a more time-consuming task, companies may have required that you order hundreds of items to keep the costs low.
Most screen printing companies now offer low order requirements, while still keeping costs down. Often you can order a dozen items in different sizes and still benefit from professional screen printing.
Design Styles Are Limited
If you can draw it or design it, then you can screen print it. Professional screen printers can not only print any design that you’d like, but they can also help you refine it.
You may have a design in mind, but aren’t sure how to put it to fabric for the most impact. Screen printers are committed to helping you get the best custom t-shirts. The professionals will also not be satisfied with releasing an inferior product.
Screen Printing Is Bad for the Environment
Sustainability in clothing is increasingly becoming a concern across all industries. The screen printing industry is working hard to keep up.
New types of inks used in screen printing are moving towards sustainability. You can also often opt for organic, natural fibers when ordering screen-printed clothing.
If your local screen printer doesn’t have organic options, they may have an option for you to bring your own clothes. This way, you can pick the exact clothing that you’ll have your designs on.
The Perfect Screen-Printed T-shirts
Screen printed t-shirts have come a long way since the days of cracked, expensive designs. You can now get custom apparel printed by professionals and the options are limitless.
You can start the clothing line of your dreams, promote your business with style, or get matching gear to make big events more fun.
Looking to stay up to date on the latest in fashion or ways to market your business? Check out our other articles. We’ll help keep you apprised of all the latest trends!