Choosing a B2B Ecommerce Platform




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If you’re planning to set up an online business, you need the best B2B ecommerce platform. Setting up an online platform is considerably cheaper but also opens you up to the global market. Most modern ecommerce platforms also have built-in features that make running the business easier.

The success of your online business will rely a lot on the type of ecommerce you choose. If you’re not a techie, we advise consulting an IT expert to help you find the best ecommerce app on the market. In this guide, we will highlight some of the common features you should look for when choosing a B2B ecommerce platform.

Cloud-Native Support

Cloud computing is one of the emerging trends in tech. Nowadays, most apps come with native-cloud support for faster speeds and better data integrity and security. Most modern ecommerce platforms with native-cloud support use either Azure, IBM Cloud, or AWS (Amazon web service).

Cloud-native support also makes it easier to scale your business without breaking bank. Besides that, cloud technology is cheaper compared to setting up and managing in-house servers. It is also better and cheaper than using third-party hosting.

API Integration

The debate between APIs and plugins is still ongoing. Nowadays, most web apps including ecommerce platforms use APIs more. APIs are faster, more secure, and lightweight. They can also handle massive user requests, which improves customer experience.

You can read more about ecommerce platforms on the best site about this subject. When choosing an ecommerce platform, make sure you go for one that allows API integrations. This means that you can add more features to your ecommerce platform to improve performance and customer experience.

Headless or Conventional?

A headless B2B ecommerce platform gives developers the option to use different tech stacks when building the back and frontend. Headless platforms are decoupled, meaning that both the front and backend are separate. The backend includes the databases and other APIs that handle customer requests from the frontend.

Conventional ecommerce apps come as a bundled package where both the frontend and backend are bundled together. Most of the time, this limits how developers can upgrade the unit to catch up with upcoming tech in the ecommerce space.

Mobile-First Design

When it comes to web design, you need to have a mobile-friendly or responsive platform. A huge chunk of people access the internet using their smartphones or tablets. You need to get a B2B ecommerce platform that has a mobile-first design.

You also need to hire a frontend developer and a UI/UX expert to help customize your platform’s storefront. The idea is to give all visitors who come to your site the best customer experience.

Wrapping Up

A good B2B ecommerce platform can help you expand your business’s boundaries. However, you need to go on a platform with the best features to make a difference. Things like SEO and marketing will also play a significant role.

Besides SEO and marketing, make sure you consider the supported payment gateways if you’re planning to operate a global ecommerce platform. Other features such as an inventory and ERP will help you boost the productivity and profitability of your business.