A business owner must have a functional website and know how it works and what their clients want. And if you operate in a B2B setup, having a customised dedicated B2B portal is crucial. That’s why you hire designers for your website; they will think differently than you do. When working with designers, remember these few things:
There are two types of designers, artists and engineers.
You may be surprised that there are two types of designers – artists and engineers. The artist is more concerned with the aesthetic aspects of a design, whereas the engineer is more concerned with how it functions. An artist will spend more time thinking about the colours and fonts they use, while an engineer will spend more time thinking about performance, code quality and maintainability.
Custom design is a combination of art, engineering and business.
When you look for a professional to design your B2B portal, you’re looking for a team that understands the value of creating a custom solution. Many designers are trained to use pre-made templates and fit your company’s needs into one of those templates. When they do this, they need more flexibility in modifying the template and making necessary changes.
But good professionals are a combination of art (how does it look), engineering (how does it work) and business (how does it make money). Therefore, they will ask you questions about who your target audience is, what kind of experience they want when they visit the site and why people will choose to buy or hire from you over someone else.
They develop an idea based on those answers along with other market research data so that when it comes time for implementation, they’re not just creating another cookie-cutter website but one that reflects who you are as a business and what makes sense for visitors who come to your site looking for information about what products or services you offer them!
Consider that they are going to think differently than you do.
When you hire designers for your website, you must consider that they will think differently than you do. But many clients need to realise how much influence their opinions have on the final product. After all, if someone needs to learn what they want from their site, how can they expect any designer to get it right?
You need to explain your idea and listen to theirs. If something needs to be explained adequately, or if there’s some disconnect between what you expect and what they build and vice versa, then a dialogue can also resolve it!
Designers will always have different opinions.
Designers understand the website’s logic, architecture, and overall reasoning behind the concept. They are fearless in building things, know how to do it right, and always have a different opinion on how something should be done. You need to explain your idea to them and listen to theirs.
Find designers who are not afraid.
It would be best to find designers who are open to building things. Designers must be able to implement their ideas. They should be able to solve problems and make sure that everything works perfectly before launching your new site. They should also know about coding languages because you don’t want them to use images instead of code where appropriate.
Conclusion
It’s important to know that even with tips on how to do this, there is no perfect way or guide to finding one because each situation is different and unique. It would be best if you remembered that searching for someone to work with you closely through all stages of creating your B2B portal takes time and patience.