Smartphones are mobile phones with more advanced computing capabilities and enhanced connectivity. They came into the consumer market when companies like Samsung saw the potential of turning the mobile phone into a multi-functional device, and gained mainstream popularity with the introduction of Apple’s iPhone in 2007. Today the smartphone industry is one of the fastest growing industries with one of the toughest competitive landscapes. You can also visit trade samsung brisbane.
The smartphone market has drastically changed since 2009. Nokia used to lead the industry with almost 50 percent of the overall market share but the company’s market presence dropped to miniscule numbers ever since. The market is now dominated by established players such as Samsung, Apple, Xiaomi which hold the lions’ share. Samsung has been the consistent market leader in the global market and as per the latest Canalys report accounted for a market share of 22% with 76.5 million shipments in 2020. One of the main turning points certainly was the introduction of the Samsung S series which cemented Samsung’s status as a torch-bearer in the smartphone industry. According to these facts if you want to buy new smartphone then check samsung best smartphones under 15000.
Here are some of the ways in which Samsung is able to sell the maximum number of phones globally.
- Big screens and swanky design
In 2011, the Galaxy Note established an entirely new mobile category- the large screen smartphone and S Pen. With increased screen real estate, users could watch, multitask and create more. The Note devices ushered in an era of phones with big screens and infact made established players like Apple also revisit their strategy. Today all modern smartphones come with screens of 6 inches above and that’s because Samsung dared to pushed the boundaries and laid the foundation of big-screen phones.
- A phone for everyone
What has helped Samsung defend its top position is the ability to launch phones across multiple price segments. While the premium Galaxy S Series continues to be one of the solid reasons for its roaring success, Samsung has intelligently introduced phones across various price buckets. The Samsung F12 is a newly launched phone by Samsung in 2021 in the under 15000 segment and comes with powerful features like 6.5 inch HD+ Infinity-V Display with 90Hz Screen refresh rate, 4 GB RAM, powerful 6,000mah long-lasting battery with 15W Adaptive Fast Charging, 48 MP quad rear camera and 8 MP front camera.
- Meaningful innovation
Samsung’s constant strategy to innovate and adapt according to smartphone market trends has enabled to it to maintain its dominance in the market. Samsung brought Galaxy to the mobile world which opened up a world of possibilities for consumers everywhere and signaled the start of industry-firsts and trailblazing technologies that continue to empower consumers to do what they thought could not be done. As per the Canalys report, five out of the ten best-selling smartphones in 2020 were from Samsung which testifies to their commitment to deliver creative solutions and expand mobile capabilities
At the same time, Samsung is competing against Chinese brands such as Oppo, Vivo, Realme and Xiaomi, and this was one the reasons it strengthened its line of mid to low-range smartphones with the launch of the Galaxy M and A series. To protect your phone you can buy Samsung phone cases online for all the series launched. The Samsung Galaxy M21 in the M series is a strong-performing 4 GB RAM mobile in the under 15000 segment and comes with a massive 6000 mah battery, 48 MP triple rear camera, 20 MP front camera, Exynos 9611-Octa Core processor, excellent 6.4 inch display with 2340 x 1080 resolution and 64 GB storage expandable upto 512 GB.
- Hybrid selling model
While Samsung always believed in brick-and-mortar stores, it is ramping up its online presence through partnership with E-commerce giants like Flipkart and Amazon and is expecting 10% of the overall sales to be driven by the online route. Infact it has introduced exclusive online devices such as the Galaxy F series for Flipkart which won’t be available offline. Special schemes like Samsung Referral Program, Samsung Student Program and Samsung Shop 20K Advantage will work to augment the online sales channel in countries like India.
- A plethora of offerings across multiple industries
While Samsung today is a market leader, it had humble beginnings in 1970 when it set out making cheap TV sets. Today it enjoys presence in a wide range of industries including TV’s, Air conditioners, Refrigerators to name a few. The brand perception as a stylish, high-quality brand worthy of a premium price has enabled them to gain a strong following across all these segments which has further bolstered customer confidence in their smartphone segment.
With good credibility, strong selling, a rich legacy of innovation and ofcourse top-notch smartphones, Samsung remains unstoppable. If you are looking to buy a new Samsung phone, you should head over to the Bajaj Finserv EMI store. Simply select your next phone on the online EMI store or at a partner retail store and use your EMI network card or opt for in-store financing to purchase your phone on no-cost EMI’s. To get started, check your pre-approved loan now.