Public relations (PR) involve creating or influencing public opinions of individuals or organizations by managing their information. Many celebrities and popular companies have dedicated public relations teams or departments managing communications and information dissemination across multiple mediums. PR is a complex process that requires unique skills to develop and maintain a positive image by managing digital and conventional media platforms. A popular misconception about PR is that it involves the publicity of a person, but agents cannot control publicity because it externally affects an individual or enterprise with positive or negative consequences.
Public relations firms manage internal and controllable factors to create and sustain a positive image. PR involves portraying a positive image of a person by creating new information or managing existing information on media platforms. Public relations and fame go hand in hand because public relations firms help make an individual popular or maintain celebrity status by managing the image of a person or organization. However, contrary to popular misconception, it is not for celebrities only because it helps anyone wanting to build a positive image.
PR firms also help give a voice to emerging industry professionals by propelling them to fame through media management. PR firms help people influence public opinion by promoting their positive image and countering negative publicity.
Publicity management is a core element of PR because it provides the necessary boost and uplift for a positive public image. However, it is not the only objective because firms maintain relationships with multiple stakeholders, including the media, activists, opinion leaders, and the public. Nevertheless, the complexities and intricacies of multiple stakeholder management entail employing the services of field specialists.
PR experts like Lauren Lunn- Farrow help clients maintain a positive image among all stakeholders and audiences. Lauren Lunn- Farrow is an entrepreneur, public relations specialist, and media commentator with over 18 years of experience in the PR, media, and communication sectors. Lunn-Farrow started as an events assistant at the BRIT awards and worked her way up the communications and media industry.
Lunn-Farrow started her first PR firm Lunn Farrow Media at 24, providing PR services to prominent celebrities. Farrow’s prominent clients include the X-Factor Tour, N-Dubz, Sharon Osbourne, Kelly Osbourne, Samantha Faiers, Katie Price, Westlife, and HRVY. Farrow worked in celebrity media and PR for over a decade before switching to public relations services for emerging thought leaders and experts. She launched the Expert Agency in January 2020, but the global pandemic wreaked havoc on the world economy. However, the Expert Agency flourished despite an economic slowdown due to Lunn-Farrow’s expertise and experience.
Thought leaders and emerging industry specialists play a significant role in shaping industry trends through innovation and invention. Many thought leaders write books, create companies, develop innovative services, and invent products that change lives. However, a lack of recognition and acknowledgment adversely affects their morale because they fail to receive credit for their inventive ideas and developments.
Ideation, invention, and innovation require recognition and distinction because novel ideas and accomplishments wilt and wither without approval and commendation from the public. PR agencies like The Expert Agency help thought leaders, innovators, and emerging specialists get recognized for their skills, expertise, and accomplishments.
Lauren Lunn-Farrow capitalized on her experience, skills, and connections to boost her clients’ profiles from obscurity to the forefront of national media. Farrow’s agency secured more than 3,000 media articles and several best-selling book deals for clients. The Expert Agency also catapulted many of its clients to front-page coverage in national-level media platforms, and many of their clients topped the Sunday Times bestseller list.
The Expert Agency is the only firm specializing in public relations services for thought leaders and a prominent name in the UK communications and PR industry. Lunn-Farrow’s agency has a clear ethos – they launch their clients to the right people at the right time.
The Expert Agency is a unique PR firm that provides services to professionals with insufficient media coverage and publicity despite their accomplishments. The agency also works to build up emerging thought leaders into household names.
The agency helps thought leaders gain recognition by securing numerous media placements, book deals, and beneficial coverage in traditional and digital media. The Expert Agency helps thought leaders maintain a positive image by managing media communications and interactions while securing media placements. Many professionals and industry experts do not have the resources and time to develop and maintain a positive image among the public. However, Lunn-Farrow’s agency guides them through the complexities of PR and media communications.