Project managers, business managers, and designers know that product management is a complex undertaking. From development to sales, buyer-centric teams must work together to hit the right target audience. As more shoppers become comfortable with online shopping, it is necessary for businesses to take innovative steps to gel with eCommerce.
Curating and managing eCommerce product catalogs is a big project with many moving parts. There are quite a few challenges along the way. Digitizing your product data and content will help to streamline the product linking process and expand sales and reach. This article discusses a few ways to get more out of your eCommerce management process with a digital flip catalog.
Simplify Catalog Creation
Catalog software makes it easy for businesses to convert a file to a PDF catalog. For content creators, finding a digital publishing solution that enables you to connect your data sources and create a digital catalog is the key way you will simplify the content production process.
Convert your product feed or XML to PDF file in easy steps by uploading the file to a catalog software platform. Then choose a catalog template or design one from scratch to create the digital catalog. Using a catalog creator makes the content simple to put together and publish. In this way, you save time and money.
Automate the Linking Process
For your plethora of URLs, product numbers and SKUs that need call to actions, automate the linking process. To simplify the product management process of linking, employ an auto-linking tool that auto-hyperlinks product SKUs to the associated product landing page or informational page.
Integrate a product management system with your digital flip catalog. Add product names, images, and SKUs and customize shopping windows for a streamlined and collaborative shopping experience that both entices shoppers and makes it easy for your team to manage on the back end. Update product descriptions and pricing at the click of a button.
Save your team hours of tedious labor and get back more time in your day with digital catalog software.
Organize Your Content
eCommerce catalogs deliver desirable items and content and forge personal connections with shoppers. Offer an elevated digital catalog experience to your customers. Digital product catalogs make it easy for users to search for products and information they need.
Organize your product and stock information with catalog software. Using digital catalogs not only helps you to keep the information updated but they also create a space for collaboration amongst team members. Add and maintain your content, product descriptions, and pricing and eliminate human error.
Take time to enhance your digital flip catalog with rich media content such as video clips. Use them throughout your catalog for product demonstrations and visual connections. Likewise, include pop up images and GIF animations to draw interest in your products and appeal to shoppers. Create customized shopping windows that outline products and descriptions so customers have all the information they need at their fingertips.
Get Started
Once you create your digital catalog, you will see that it is easy to manage and maintain your content. With opportunities for increased visibility amongst your team and the provided transparency for your clients, digital catalogs streamline the product management process. It’s the most efficient way to get back more time in your workday.