The use of the social media app TikTok is becoming a new trend, and it’s experiencing incredible growth. Almost every generation Z, teenager and kid will tell you that TikTok is the best entertainment platform ever. This video sharing platform is undoubtedly the fastest growing platform. It allows anyone to create short videos, add fun music, use filters and upload unique content online.
As the popularity of viral videos skyrocketed across all social media platforms, TikTok took a big dive.
There are endless creative ways to gain followers and improve your presence online. First, however, you have to make a start by improving and refining the layout of your posts and building a community.
Here, We are sharing with you the top strategies to get more followers on TikTok in 2021.
Step by Step Guide to Get More TikTok Followers in 2021:
There are more than 1 billion active TikTok users all over the world – so it’s safe to say that there are enough people on the platform to follow you. But getting more TikTok followers is not easy just about creating a profile. TikTok “For You Page” is similar to the “Explore page on Instagram”. When the TikTok video goes viral, it appears on the “For You Page”.
Instead of users browsing through news feeds, TikTok recommends your videos to users on the “For You page”. Thus, it is an endless stream of content specific to each user.
This page is full of recommendations for you on how users interact with other videos on TikTok.
Remember about the “For You Page” as a combination of content that has spread viral, and TikTok likes to boost your profile based on your past app activity. So without two pages suitable for you, there is a chance for all brands to reach the right audience.
Identify Your Target Audience on TikTok Correctly
If you really want to increase the number of your fans on this platform, you should know that every niche is different from the other. Each age group uses TikTok in its own way.
You want to know about your target audience. There’s a lot of content that caters to all age groups and niches, so there’s an opportunity for everyone.
But, you will not be able to delight everyone, and it is essential to get to know your target viewers and produce videos that engage them and help you understand their requirements.
Consider what type of content your fans like. For example, if you want to reach an audience between 13 and 25 years old, you may need to create more engaging and entertaining videos.
If you’re targeting adults over 35, focus on creating more “expert” content that will educate your followers and give them valuable advice.
Of course, you should add some of your services or products and create and mix these videos that let people know how you can help them solve their problems.
Getting More Followers Doesn’t Mean More Sales
Increasing your own followers for brands on social media often comes with the promise of better sales opportunities or clicks on your site.
But with TikTok, your goal is, for now, to build a strong relationship with the brand and provide a place where your followers can engage with your content.
Your chances of driving traffic to your site are currently limited. Therefore, there is no clickable link in the video caption.
Similarly, only selected users can add a link to their TikTok bio, but this is expected to be more widely implemented in the coming months.
Use TikTok Platform to Guide Your Followers
TikTok is the best platform if you want to make educational videos. You can, of course, use the same video on YouTube, Facebook and Instagram. In addition, you can split tests with videos to see where it works best.
To find out what works for you, you need to upgrade your account to the TikTok Pro version.
This latest version provides TikTok insights so you can see if your videos are acting based on your age, country of residence, and other criteria of your audience.
Get Access to TikTok Trends at The Right Time
TikTok has developed its own genre of videos – allowing users to combine audio and music clips with their original video content, including trends that went viral overnight.
That’s why you’ll often see multiple variations of the same video, just with a different interpretation of the song or concept.
Create Your Own TikTok Challenge
Although you need to gather the most critical trends in your video messaging, you need to go one step further and create your own “challenge.”
An example of the challenge comes from Jennifer Lopez and celebrities like Kylie Jenner. Jennifer challenges her fans to make dance videos on her songs and then upload them to the TikTok platform with specific hashtags.
Use The Right Type of Hashtags to Get TikTok Followers
Hashtags work similarly to other platforms such as TikTok and Instagram.
There is no clear guideline on which hashtags are most effective on this platform, but you can use content-related hashtags and general platform-related hashtags to specify content so that you can get as many Tik Tok followers as possible.
Advertise Your Video on Other Social Media Networks
A TikTok floating in the universe is not an independent network.
The great thing about Tik Tok is that it makes it easy to share videos on other platforms.
If you already have a lot of followers on other platforms, that means you can share your videos on these networks and tell about your TikTok profile.
Collaborate with TikTok’s Famous Content Creators
Not surprisingly, individual personalities and profiles are the most popular on TikTok, which is why they have the most followers.
And a lot of impressions from other platforms (especially YouTube and Instagram) have managed to move this great content to TukTuk, as its fans are already active and engaged in their content.