In today’s world, fast and flexible are the only two words you want to hear when it comes to any business process. The same holds for gift cards API. This means that no matter the occasion, you want to be on top of it!
Why Make Use of an API?
One who understands software will already be familiar with APIs. However, one of the main advantages of leveraging an API is its ease of use for a layman. Yes, that is right! Even if you don’t have an ounce of experience in software development or the patience to learn, APIs will be your best friend.
APIs also allow users to automatically sync and connect multiple data sources to a particular dashboard using code. To simplify things even further, you can say that an API is a piece of code that lets two software applications “talk to” or communicate with each other.
Virtual Warehouse vs On-Demand API
A virtual warehouse is pretty much exactly what it sounds like. You purchase stock, in this case, gift cards and store them securely in a virtual warehouse so they can be accessed when needed. However, one limitation comes into the limelight when we use this gifting method. It would mean you’d need to know precisely how many gift cards you intend to give out as you have to pay upfront for the stock.
When you leverage an on-demand gift cards API, you can make the purchases literally “on-demand” — whenever you need them. This tends to be a lot easier than purchasing gift cards of a certain value in advance and trying to sell or distribute them within a particular time frame.
The Gift Card Powerhouse
A full-fledged gift cards API enables a one-stop developer-friendly platform to grant access to thousands of brands through a single white-labelled, feature-rich portal. The magic is that all of this would be provided not through a separate application but as an add-on to your internal software.
Why exactly would this come in handy? Well, if you have witnessed an upward trend in ROI — as a result of gift card incentives — API is the next logical step. Most API providers ensure ease of use by implementing payments, transactions, and tracking, all within a single intuitive platform. All users would have to do is enter basic details into the API, such as the recipient’s name, the gift card brand, value, and currency.
Then, ta-da! With an on-demand API solution, the recipient would have the card delivered straight to their inbox in a matter of seconds.
What Do Most Businesses Use It For?
- Survey Incentives: It enables businesses across the globe to offer a little gift from consumer-choice brands to drive survey responses and foster a culture of customer loyalty.
- Cashback Programs: Who doesn’t love cashing out? With APIs, you can enable your customers to do the same and spend on brands they know and love!
- Employee Rewards: Deploy a card packed with love to keep your teams across the world engaged and motivated through instant reward systems.
- Incentive Marketing: Pairs well with multi-level marketing funnels to incentivise decisions with digital gift cards.
Summing It Up
On-demand API for gift cards has been on the rise in recent years, owing to more and more businesses realising the value of gift card incentives. In addition, companies are enabled to keep multiple brands on hand and deploy the same at a moment’s notice to just about anywhere in the world, owing to their digital nature.