300 hours = 12.5 days! That’s the number of hours of videos that are uploaded only across YouTube every minute. Isn’t that a magnanimous number?! The figure itself is enough to prove how relevant videos are in the current time.
But, before we move on to talk about video strategies, we have a question for you. When was the last time you switched on the television to learn something? Or just get information on the for-and-about? Most of us won’t even remember! If not television, where is the audience present? The answer is obvious. Videos!
As a brand or business, you want your platform to rank higher and engage a wider audience base. But, how do you do that? With videos gaining traction across all platforms, video marketing is here to stay.
However, to get splendid results, you need to stay in the game with these video marketing strategies.
10 Video Marketing Strategies That You Need To Level Up!
1. Know Your Audience
You can create many high-quality videos, but they won’t be effective unless they reach your ideal audience. Understand your brand, product, and services, and perform market research to develop the ideal customer persona. Take into consideration the different factors, including age, gender, lifestyle, preferences, etc. This will make it easier to chalk out the framework of your videos and the strategy involved.
Keep the customer expectations aligned with the end goal and what the video portrays. This will provide the users with a more personalized experience and help you appeal to them the right way.
2. Set Up Your Video Marketing Goals
You cannot make a shot aimlessly. Set goals for your video marketing strategy. Do you want to bring in leads? More views? Higher engagement? More conversions? What is the ultimate goal?
Ensure that the goals that you set up are realistic and definitive. Without the right goals in mind, it can be difficult to understand the results and whether the efforts made are worth it.
3. Make A Video Marketing Planner
Video marketing involves a little more than just shooting videos, editing them with a video maker, and uploading them. You need to invest a good amount of time in planning the content, script, and end goals for the video before you start shooting. Some of the top content types that you can include when working on a video marketing planner include:
- Educational videos
- Demonstrations
- Behind the scenes
- Live sessions
- Interviews
- Testimonials
Plan and schedule the content beforehand to stay on track with your video marketing plan.
4. Integrate Storytelling With Videos
A pro-tip for your video marketing is storytelling! If the audience can connect with your brand on a personal level, it can do wonders for your business. Create high-quality content that resonates with the audience and also portrays your brand image.
Focus on the pain points of your consumer and build videos around them. It will intrigue the consumers to know more about your brand and thereby connect with you!
5. First Few Seconds Can Turn The Table
If the first few seconds hook the audience to the video, there is no turning back. They keep waiting for more and for the video to unfold. Try sparking the interest of the audience at the beginning itself. It could be through a catchy line or an interesting scene! It can be a game-changer for you, leading to the viewer watching the whole video (especially in the case of long-form videos).
6. Add CTAs To Your Videos
Do not undermine the need for a strong Call-to-Action. It highly influences the viewer’s actions right after watching the video. For instance, ‘Buy the product now till offer lasts’ creates a sense of urgency in the viewers to purchase the product.
Hence, at the end of your video, ensure that you add a CTA that either directs the viewers to a landing page or provides them with a clear CTA.
7. Win The Audience Through Emails And Landing Pages
Email marketing with videos? How? While this is not commonly heard of, it surely is a powerful combination. According to previous reports, a video thumbnail in the email has proven to give better results, both in terms of engagement and conversions.
You can easily direct your consumers to your videos through email marketing, which works as a strong marketing tactic.
8. Video Optimization For SERP
What should you do once the video is shot? Optimize the video content in a way that the search engine indexes the content. An essential part of this involves identifying the keywords and integrating them into your video. Along with this, ensure that the metadata is optimized based on relevant content and keywords.
9. Leverage Social Media
We cannot emphasize this more: Social media can grow your business by leaps and bounds if leveraged the right way. Man is a social animal, and almost every other person uses social networking websites. Whether you create short-form or long-form videos, you can easily increase views and bring in engagement through your social media reach. Facebook, Instagram, and Twitter, to name just a few, are weighing the importance of videos and making a complete provision for brands to engage with their audience on these platforms.
10. Use The Right Tools
From ideation and planning to implementation, you need to have the right tools handy to craft a perfect video. While video making demands a substantial time, you can decrease the time required for editing and post through video makers and planners, among several other tools. Ensure that you leverage the right tools to put out the best quality for your viewers. Alongside, ensure that the videos stream well both on desktop and mobile phones. After all, you do not want your viewers abandoning the video midway.
Conclusion:
Video marketing strategies can vary for every brand and business! However, it is a try-and-test process. Do not give up with just a few videos. Try looking for what works best for you. And the above-mentioned video marketing strategies can walk you through the process seamlessly!