With more acceptance reeling in from society about universal beauty products regardless of one’s gender identity, the beauty sector is flourishing beyond comprehension. Women spend around $313 every month on beauty products. Moreover, PR Newswire’s survey reveals that the men’s beauty industry is also on the road to hitting $716.6 billion by 2025.
The market for beauty products and services is probably at its height currently owing to its inclusivity of organic or natural alternatives and gender-neutral products.
Pooling all that information in makes one realize how profitable this line of business is. And since most services are being made accessible through the online medium, it’s time for salon businesses to start thinking in that direction. Investing in an app or digital marketing for their business is one smart move that will help them take off with flying colours.
Benefits of a Beauty Service App
The last few years during the pandemic have made it difficult for such businesses to continue, especially those that thrive on socialization. It is no longer feasible to visit the salon and sit in a crowded space while several clients await their turns.
Through the beauty service app, clients can set their appointments and get to avail themselves of these services in the comfort of their own homes. Moreover, you need to have a basic list of features embedded into your app for an enhanced user experience, which is as follows.
Basic Features That Will Enhance User Experience
Ratings
We all like to review feedback on a particular item before adding it to the shopping cart. The beauty service app will make it easier to access those reviews for a product or desired service, helping the customers make an informed decision.
Your business will also be able to woo your clients better if the credibility of your services is aforementioned.
Products and Services Catalogue
Like restaurants have their food menu, beauty salons also need to have a standard chart listing all the services offered in detail along with the fee charges for the same.
It helps save a lot of time since earlier clients would endlessly interrogate the manager about every detail. However, now since everything can be referred to easily beforehand, the quality of the service would be much better owing to better productivity and since more time would be spent on things that matter.
Multiple Payment Gateway Options
Apps have a greater audience as they’re easily accessible to anyone on the internet. This also means that each client would have their preferred mode of payment they would like to opt for during checkout.
This calls for a need to incorporate all major payment methods like UPI, internet banking, payment via debit/credit cards, and COD. If either of them is missing once the client reaches the payment gateway, businesses can suffer a loss of profits and clients.
It is recommended to embed payment gateways from a reputed mobile app development agency to reduce the chances of fraudulent acts, which may tamper with your brand and economic resources.
Notifications
Push notifications are a good way to remind clients of their upcoming appointments, or any special offers your business would like to provide them with. They help keep the customers updated on new and forthcoming schemes as per the changing seasons.
By incorporating these basic features and more in your salon app, you can finally carve out an identity for yourself in the beauty industry. If your business is new in the game, an app will help you gain traction and attract more contemporary audiences.
The purpose of this article was to enlighten you on the matter of digitizing one’s salon business and how much it is essential to move with the current trends to stay at the top of the competition.
If getting an app developed for your salon business is the next thing on your agenda list, you should watch one of the best mobile application development company in Los Angeles, i.e. TechAhead.