A poorly optimized Amazon PPC campaign can waste your advertising budget. So, let’s explore how to build a killer Amazon PPC campaign.
If you’re selling on Amazon, a pay-per-click (PPC) campaign might be the perfect solution for you! It allows your product to earn a top position in Amazon search results, boosting conversion rates.
Ready to build a great PPC campaign? Make sure to read to the end of this article to get 10 pro tips to build a killer Amazon PPC campaign. So, without wasting much time, let’s find out now!
1. Structure Your PPC campaigns
There’s no denying that a poorly structured campaign will cost you a lot of time in vain. That means an organized campaign is easier to optimize and manage.
There are no specific rules for how you should structure your campaigns. It entirely depends on you. It’s best to find the structure, and naming convention that you feel makes the most sense and use it consistently. Remember that clarity is essential.
Businesses often create ad groups in several ways, such as:
- By brand
- By product category
- By top sellers or top competitors
In general, in the long run, a poor campaign structure will negatively affect your ability to scale. Do not worry! Olifant Digital is here to make it easier for you to manage your campaigns.
2. Try Automatic Campaigns
A lot of Amazon sellers agree that manual campaigns have the potential to drive Amazon conversion rate. That’s not wrong. However, you should not ignore automatic campaigns. The fact of the matter is that both types of campaigns complement each other.
Automated campaigns allow you to reach high converting and profitable long tail amazon keywords. These potential keywords are discovered by Amazon’s algorithm based on available data. Simply put, Amazon does keyword research on your behalf. Ultimately, it is best to shift these keywords to manual campaigns for better returns.
In short, automated ad campaigns are beneficial. However, you should still do manual keyword research as it allows you to spot keywords that Amazon might miss.
3. Have Similar Products in the Same Ad Group
In setting up an ad group for an Amazon PPC campaign, you need to use a set of products and keywords to place your ads. To increase Amazon conversion rate, your products must be related to each other and related to keywords.
For example, if your ad group is based on the product category of the light bulb, including string lights in that section is unlikely to result in conversions.
4. Your Targeted Keywords Should Match Your Product Listing
Amazon always provides the most relevant results for the buyer’s needs. In other words, its search engine will not display product ads that do not match the keywords of the buyer’s query.
Hence, it is essential to include your keywords in the product listing appropriately. However, you should not overdo this for your Amazon PPC campaigns, as it can make it difficult for potential customers to understand your product.
5. Leverage Long-Tail Keywords
Long-tail keywords are more specific and detailed phrases, and that makes them longer. You can benefit from taking advantage of them as there is usually less competition for these keywords. So, long-tail keywords will make your product more likely to show up while the cost per click is usually lower.
The more specific and detailed the keyword, the more likely the buyer knows exactly what they want to buy. However, make sure that these keywords are relevant to your product. Otherwise, this strategy will be useless.
6. Leverage Negative Keywords
Using negative keywords is a very effective solution in reducing wasted ad spend. They allow you to put in keywords that you don’t want to trigger ads for your products.
You need to focus on keywords with high CTR but no conversion because they are one of the factors that are costing you money.
For low-converting keywords, start by optimizing your listings and the bid first. Then, if the situation does not improve, it is time to consider marking it as negative.
7. Keep Fine-Tuning Your Spending Based on Product Performance
Check to see which products perform well in your ad groups and which do not from time to time. To drive Amazon conversion rate and get the best return on your Amazon PPC campaign, it’s essential to weed out products that don’t perform well in your ad group.
8. Research Keywords That Competitors Use
Leveraging the keywords that perform best for competitors? Why not? Applying these keywords to your campaign makes it possible to produce the same or even better results for you.
You can do it manually or through tools. However, you will lose a lot of time and effort without the help of an online tool. Therefore, we recommend using online tools. They can provide more detailed information about competitors’ keywords quickly.
9. Bid Higher When Adding New Keywords
The fact is that new keywords are difficult to show up in search results because they don’t have any history. So, when adding new keywords to an Amazon PPC campaign, the best thing is bidding higher at first.
By bidding higher on a new keyword, it can get some impressions and clicks. After you’ve gathered some history with it, consider lowering your bid.
10. Patience Is Key
No matter how effective your solution is, it is impossible to get results right away. Do not worry! It’s essential to be patient before making changes to your campaign.
To optimize your campaign, you need to focus on impressions and keyword bid prices. Then, based on these, adjust your bids to get maximum sales at the lowest cost!
Conclusion
We have provided you with some tips to build a killer Amazon PPC campaign. Hopefully, they are helpful to you. So, what are you waiting for? Take advantage of Amazon PPC campaigns to boost your Amazon conversion rate now!