The whole world has squeezed onto the virtual world resulting in businesses being exposed to global markets. The positive impact is that businesses have more avenues for sales. However, the grey side is that there has been a rise in the competition. The only way to explore these global virtual markets without getting drowned in the competition is SEO.
Search Engine Optimization alias SEO can be called as the core of any digital marketing strategy. SEO is that tool that allows any business operating anywhere to grow the search engine results and get that much-needed visibility and customers.
SEO has a function, involves various elements like technical SEO, On-page and off-page optimization, content SEO and more. Each of these elements is meant to achieve targeted results. Thus, it can be said SEO is a combination of creative and technical skills put together.
This growing importance to SEO has caused a demand for an SEO company by all business types. No matter where your business is located and has operations, almost every company seems to be taking the help of an SEO agency to better the search engine visibility that impacts the overall business revenue. So, irrespective of which part of the world you live in, if you are a business that is looking for an SEO agency, all you need to do is conduct a simple online search. For example: If you are someone based in Singapore and looking for SEO services, all you need to do is search for, ” SEO company in Singapore,” and you will get a huge list with names. Quite easy isn’t it??? Yes and No. Yes, because you have more options. No because there is a fair chance that you will be unsure of how to choose the one that best suits your requirement.
So, here we bring you some tips that you must remember if you wish to find the best SEO company.
- Start with self-analysis: The first step towards the journey of finding an SEO Company begins with self-analysis. In other words, this search begins with you (the business) defining why you need an SEO agency, what is the SEO goal that you wish to achieve and finally what is the amount that you wish to invest to achieve the same. Having a clear understanding of these three aspects help you channelize your search.
- Search the search engine: The key to finding the SEO company that will improve your search engine begins with an online search. Checkout the online presence of the SEO agencies that are there on your list. Expecting that the SEO agency that you choose for building your search engine should have a good search result is basic. Once you check the agency’s online presence, the next step is to check out the services that the agency is providing.
- Conduct a background check: Once you get the information of the services the SEO agency is providing, it’s to gauge the credibility. In other words, check the previous clients’ list, the services provided to the clients and if possible try calling one of the previous or current clients to understand their experience about working with the agency. Another way of checking the agency’s performance is to read the testimonials or reviews.
- Understand the agency’s ability: Once the background check looks suitable, it’s time to dig deeper. In other words, it’s time to understand the agency’s strength in terms of expertise and bandwidth. Understand how experienced and qualified the team is. Whether the agency has the bandwidth or availability to cater to you as a client.
- Ask for a proposal: Once an SEO company matches the above points, it’s now time to get to the actual business. In other words, now is to check whether the agency actually matches or is capable of catering to your need. Explain to the agency your expectation and ask for a tentative proposal with a quote. Most of the agency’s offer this. The proposal would focus on the agency’s understanding of the SEO loopholes that your business is currently facing, the necessary actions needed, the time frame to implement and the budget needed. This proposal also includes the package the agency thinks is suitable for you. Based on the proposal that the SEO agency has given, it’s now time to get to the final grinding and finalising.
- What to look out for in the proposal: Once the agency submit the proposal, it is time to look out for the following elements
- Is the strategy given practical? In other words, does the shared strategy sound achievable and covers your goal.
- Is the budget acceptable? In other words, as a company are you ready to invest the said budget for the SEO
- Is their balance? In other words, is the strategy, budget and timeline in balance. is it worth, if seen from the ROI perspective?
- What’s more in the offering? SEO is a journey and a journey filled with a lot of learnings. Therefore, an agency that has more to offer in terms of just building the search engine results is of no use. Look for an agency that is offering beyond the SEO i.e. brand strategy, image building etc. On the other hand, also look for the tangible commitments the proposal is offering. In other words, does the proposal have any guaranteed results? If yes, how and in what time frame.
Once the proposal gives you satisfactory responses to the above pointers, you can be assured that you have found the right SEO company in Melbourne. However, before you get on to the SEO journey, remember that SEO is a complex process that builds over time. The strategy built with a focus on detailing is sustainable. Therefore, don’t be hasty to see faster results. Focus on sustainable results. Even if you find the best SEO agency, closely monitoring the SEO journey is important. Asking your agency for regular updates will help you have track of whether the strategy is being implemented as planned.
About Author
Morris Edwards is a Manager at Awebstar, a digital marketing company in Singapore which is dealing with website design, SEO, mobile app development, logo designing, social media marketing, and more. Connect with him on Facebook, Instagram, and Awebstar.com.sg